Political Services Overview
Today, your campaign cannot afford to be left offline.Communication is critical to a winning campaign. Whether you are an incumbent seeking reelection to a long-held office or a new comer making your first run at an open seat, campaigns in 2010 and beyond now rely heavily on the Internet as a key communication tool.The era of Internet campaigning was born in 2004, when Democratic presidential candidate Howard Dean raised in excess of $34 million from online fundraising activities. In current election cycle, candidates are relying heavily on Internet-based communication techniques not only to set new fundraising records (Obama raised over $70 million in January-February 2008 alone), but also as a cost effective means to advertise. With computers now exceeding the number of televisions in the American household, Internet-based advertising enables the candidate to reach directly into each voter’s home. Candidates from across the political spectrum are now bypassing traditional media to communicate with voters in a virtual one on one basis, through blogs, podcasts, Onsite Videos, and other innovative online communication techniques.Old Colony Group prides itself in design campaign websites that reflect the candidate’s message. Our sites are not cookie cutter templates, but rather custom built to showcase the office you seek or hold, along with the district you represent. Just as television ushered in a new era of campaigning in 1960, the Internet is now a critical part of campaigning in 2010. |
