Old Colony Group

Graphic Design

Chameleon Design Group is a unique studio that combines over 25 years of experience in all aspects of design. The collective talents of our founders, Jeff Jordan and Jim Krone, blended so well together, they decided to focus their energy on forming a new breed of design studio that really offers a creative spectrum of services. Our philosophy is simple. Integrate design, technology and strategy to create more effective branding and communication programs for our clients.

Onsite Video

Onsite Videos are a simple cost-effective way to humanize your website with the latest in online multimedia applications. A Massachusetts based company, Humanize the Web® records and hosts videos of real people for websites. They also develop platforms (PowerPoint®, FAQs, Info Links, Instant Search, etc.) that help our clients easily use these videos to increase their return on investment. Old Colony Group is a proud member of the Humanize the Web's private label reseller network.

Position anywhere, change anytime

Videos can be positioned anywhere on the screen using our system. This means that you or your web person simply has to include a line of code anywhere in the page's html, and your video's position can be easily changed anytime by signing into our control panel. Some of the options include where the mouse clicked, float bottom left, float bottom from left, float bottom center, float bottom left or right of center, float bottom right, fixed where the code is placed, fixed from top left, fixed from top center, fixed left or right of top center, etc. Your player controls can even be positioned left, center, or right. You get the idea... basically, anywhere!

Multilingual closed captioning

Some of our clients target visitors that likely work in cubicles, probably without their audio on all of the time. Some of the target visitors are deaf or don't understand the language being spoken in the video. Therefore, we took a page from TV and added closed captioning to our videos. The text is easily added and edited in the control panel, and it scrolls right along with the video as it plays. Include different languages to allow people who can't understand the spokesperson to still connect with what you are presenting.

Accessibility Compliance

Rather than compete with page text being read out loud, your videos will auto-close as soon as an active screen reader is detected, typically before they even make a sound. This functionality works well for the top screen readers paired with Internet Explorer. The Escape key can also be used to close videos at any time on any browser. Combined with our included closed captioning capabilities, this means that all users have full control over their experience and that you can safely auto-play your videos on your websites, intranets, control panels, Flash movies, and ads.

Video-to-page interactions

Our technology allows you to easily trigger any page action from any time point in any video. This means that you can have an image appear, disappear, move, etc. based on when the person is discussing that topic. You have full control over what happens, and when, and it is very easy to implement and edit.

On-demand monthly usage reports

View number of plays, percentage clicked through, average time clicked through, percentage closed, average time closed, average time if not closed, average play time, and percentage played in full for every video object you create. This easy to use report allows you to see what is working and what is not right away, and react accordingly. We will help you to ensure your videos get results quickly!

Randomize or sequence videos

We make it easy to randomize videos that appear on a page. You can even order them so that they show up sequentially to match your standard business processes!

Invite your visitors to click on you

Your videos can invite the visitor to click on the video to take an action. You can easily set that action to be a link to a web page, an email address, or a javascript function (ie., launch live chat or start another video). You can also automate this action at the end of your video, which means you can have the visitor forwarded to another page, or string together several videos with different positions to deliver an engaging message.

Cookies and delays

You can set a day, week, or month cookie that comes from your domain and ensures your visitors see your videos only as often as you want them to. You can also show or hide the play button, or create one yourself (remember, videos can be launched from any link). Videos can also be delayed at the beginning (ie. wait 60 seconds to start a live support related video), or frozen at the end to allow visitors more time to click on the video. You control and update these settings easily in the control panel.

Samples of what cutting-edge Onsite Video can do for your website:

Rocky Mountain Tracking: http://www.rmtracking.com/#htwms=uRXdPrSB9VuRXdPrSB9h2kau9

MA Insurance Quotes: http://www.massinsurancequotes.com/#htwms=uRXdPrSB9VuRXdPrSB9h2kau9

My Health Broker: http://www.myhealthbroker.com/#htwms=uRXdPrSB9VuRXdPrSB9h2kau9